GIFT WITH PURCHASE CAMPAIGNS

Gift with purchase is a promotional mechanic where a free or heavily discounted item is given to a customer when they buy a specific product or spend over a set threshold. It's one of the most effective tools in promotional marketing - driving purchase decisions, increasing basket size, rewarding loyal customers, and creating positive brand associations that last well beyond the campaign itself. 

The most successful GWPs are items that feel genuinely desirable - not an afterthought. At Novelli, we've created everything from branded drinkware, bags, and apparel to custom building brick sets, collectible items, bluetooth speakers, and sustainable alternatives to single-use packaging. The right product depends entirely on your brand, your audience, and your campaign objectives - which is why we spend time understanding all three before we recommend anything. 

We start with a conversation. We take the time to understand your brand, your campaign goals, your target customer, and your budget. From there, we develop creative concepts, source or design the product, manage production and quality control, and arrange delivery - whether that's to a single location or across multiple territories. You stay informed and in control throughout, without having to manage the complexity yourself. 

Yes. We have extensive experience managing multi-territory campaigns and have delivered GWP programmes across New Zealand, Australia, the United States, the United Kingdom, Ireland, and other international markets. We manage compliance, logistics, and on-time delivery wherever your campaign runs. See our Glanbia case study for an example of an international GWP programme we delivered across multiple regions. 

Absolutely. Bespoke is where we do our best work. Rather than handing you a catalogue and asking you to pick something, we develop product ideas specifically around your brand and campaign. We can design original products, source from our global supplier network, create custom packaging, and even produce entirely new product formats - as we did when we developed our own custom branded building brick sets for clients who needed something no existing manufacturer could provide. 

Minimum order quantities vary depending on the product type, level of customisation, and whether we're sourcing an existing product or creating something bespoke. We work with clients across a wide range of campaign sizes - from targeted regional promotions to large-scale national and international programmes. Contact us to discuss your requirements, and we'll give you a clear picture of what's achievable within your budget. 

Timelines depend on the complexity of the product and the scale of the campaign. A sourced and branded item will typically have a shorter lead time than a fully bespoke design. We'll give you a realistic timeline once we understand your brief - and we'll always be upfront if a deadline is going to be tight. Getting in touch as early as possible gives us the best chance of delivering exactly what you need, on time. 

GWP is one of the most popular things we do, but it's far from the only thing. We also create giveaways and gifts, corporate gear, fundraising products, sponsorship merchandise, special events merchandise, and ranged SKUs for retail and more. Whatever the occasion, if it involves branded merchandise, we can help.