Kids & Family Activity-Based Branded Merchandise
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THE PROBLEM WITH GENERIC GIVEAWAYS - AND WHAT WORKS BEST INSTEAD
A branded pen fills a bin. A collectible series fills a store. The difference isn't budget - it's design. Custom branded merchandise built around participation mechanics creates repeat visit behaviour, emotional memory and brand loyalty that no discount can replicate. Here's why:
When a child has a reason to come back - a collectible to find, a kit to build, a badge to earn - the whole family comes back. Activity-based merchandise creates return visit behaviour that a discount simply cannot replicate.
Families remember experiences, not price points. A child who builds something in your store associates your brand with creativity, achievement and time well spent. That emotional connection stays long after the promotion ends.
Discounts erode margin and train customers to wait for the next sale. Activity-based merchandise programmes drive equivalent or greater repeat visit behaviour without touching your price architecture.
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NovaBrix is Novelli's custom-branded building block range, created for brands that want their promotional products to do more than sit on a shelf. Every set is bespoke to your brand, your campaign and your audience. A genuinely cool, one-of-a-kind product that takes branded merchandise to a whole new level.
Turn your store into a destination.
Branded in-store workshop kits where kids build something hands-on during their visit - guided by store staff using Novelli-designed materials and toolkits. Families stay longer, spend more and associate your brand with a positive shared experience. See more about the laser-cut, wooden craft sets we supply.
The classic repeat visit mechanic.
A series of branded collectibles - released in sets with enough variety to drive multiple return visits. We design, manufacture and deliver the full series, including packaging and display units.
The engagement continues after they leave.
A branded buildable kit - wooden, cardboard or plastic - that families take home and assemble together. The product keeps your brand present on kitchen tables and bedroom shelves for days or weeks after the store visit.
Make the gift worth coming back for.
A branded merchandise item earned with a qualifying purchase - designed to be desirable enough that families specifically choose your store over a competitor to get it. We design GWPs that families actually want, not catalogue fillers.
The next one might be the one they need.
Blind box mechanics create anticipation, excitement and the irresistible pull of completion. Each visit has a chance element that keeps kids engaged across the full campaign period and drives spontaneous return visits.
Own the moment.
Halloween craft kits, Christmas build sets, Easter activity packs - that give families a reason to visit during key retail periods. Designed around a specific seasonal moment with strong take-home play value. See the Christmas and Halloween NovaBrix SKUs we designed for Ace Hardware.
Do good and drive sales simultaneously.
A branded merchandise product where a portion of proceeds goes to a nominated charity or community cause. Creates positive brand association, earned media coverage and purchase motivation beyond the product itself. See some examples of branded merch we've created for successful fundraising campaigns
Reward progress, not just purchase.
A structured loyalty mechanic where kids earn badges, certificates, stamps or progression rewards across multiple visits. The completion drive is powerful - families return specifically to advance through the programme.
Collectible gift-with-purchase series, take-home kits, seasonal activity packs and loyalty programmes that drive weekly return visits and increase basket spend. We've worked with grocery chains across Australia, New Zealand and can develop campaigns to generate measurable repeat visit uplift.
Relevant formats: Collectibles, GWP, Seasonal Kits, Blind Boxes
In-store workshop programmes, take-home build kits, loyalty badging systems and branded seasonal merchandise that turn a routine hardware or retail visit into a family destination. We've produced programmes for hardware retailers running monthly workshops across hundreds of locations simultaneously.
Relevant formats: Workshop Kits, Take-Home Build Kits, Loyalty & Badging, Seasonal Kits
Happy Meal-style branded merchandise, collectible series, blind box promotions and fundraising merchandise designed to meet the stringent safety and compliance standards of major QSR chains. We have experience producing products that pass McDonald's Global Happy Meal Toy standards - one of the most rigorous compliance processes in the world.
Relevant formats: Collectibles, Blind Boxes, GWP, Fundraising Merchandise
MCDONALD'S & RONALD MCDONALD HOUSE CHARITY (AUSTRALIA) - RECORD RESULTS FOR MCHAPPY DAY
Find out how our big idea, a lot of persistence and some world-leading product innovation contributed to a record AU$6.4M McHappy Day fundraising event for Ronald McDonald House Charity.
BUNNINGS WAREHOUSE (AUS/NZ) - MERCH FOR THE BIG GREEN SHEDS
When Covid-19 stopped Bunnings' iconic in-store kids' birthday parties, Bunnings called Novelli. We designed and manufactured a branded Kids Birthday Party Pack that families could use at home - and it went viral across Australia and New Zealand. One of our longest-standing retail partnerships and one of the strongest examples of what the right kids' campaign merchandise can do for a brand families already love.
VOLTEX ELECTRICAL (AUS/NZ) -THE TOOLS FOR A VIRAL GWP
Novelli helped Voltex Electrical reward loyal customers and drive larger orders through a gift-with-purchase promotion targeting electricians across Australia and New Zealand. A custom tool kit turned a straightforward trade promotion into a powerful incentive - showing how the right branded product, backed by solid logistics and sourcing, can deliver real commercial results.
ACE HARDWARE (USA) - DRIVING SUCCESS IN THE IMPULSE BAR
Ace Hardware were looking for a way to drive sales in the impulse bar area. We developed custom NovaBrix building brick sets - and what started as two products has grown into a successful retail revenue stream, now ranged across Ace Hardware stores in the United States.
FOUR SQUARE (NZ) - LUCKY DIP
Four Square NZ wanted an affordable, fun product that would drive impulse purchases during the summer festive season. Novelli designed and manufactured a 14-character blind box lucky dip range. The blind box mechanic did exactly what it's designed to do: shoppers who picked one up almost always came back for another, driven by the irresistible pull of completing the set.
A simple product. A smart mechanic. A genuinely fun reason to visit Four Square.
Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile. Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings.
