Bespoke Branded Merchandise Agency

WE CREATE BRANDED MERCHANDISE THAT WILL CONVERT YOUR CUSTOMERS INTO YOUR BRAND CHAMPIONS

Many brands fall into the trap of thinking that building an emotional connection with customers takes grand gestures and highly visible marketing activity.

At Novelli, we have come to understand that the small and often personal moments can have the most significant impact. That’s why we are dedicated to creating meaningful branded merchandise that connects with people and enhances their lives in a meaningful way.

Novelli operates across Australia, New Zealand, the United States, and Europe, delivering branded merchandise campaigns at scale.

WHAT DO YOU NEED BRANDED MERCH FOR?

BRANDED MERCHANDISE SOLUTIONS

GIFT WITH PURCHASE

We’ll help you drive sales, encourage trial or reward loyalty with a unique gift with purchase for your promotion.

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GIVEAWAYS & GIFTS

Don’t giveaway your ROI or brand values by using cheap and ineffective freebies. We'll ensure you maximise your spend.

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CORPORATE GEAR

Have your team (staff & trades) proudly promoting your brand with highly desirable merch.

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RANGED SKUs

Why not stock products that will drive extra sales revenue AND build brand loyalty. We’ll help you identify opportunities.

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FUNDRAISING CAMPAIGNS

We’ve had amazing success driving fundraising initiatives by creating highly desirable products.

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Novelli sponsorship and partnerships co-branded merchandise icon

SPONSORSHIPS AND PARTNERSHIPS

Drive awareness of any sponsorships or partnerships your brand is involved with through co-branded merch.

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Novelli promotions and special events branded merchandise icon

PROMOTIONS & SPECIAL EVENTS

Make your special events, including product launches, even more successful with targeted, quality items that will excite your customers.

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Novelli social and environmental initiatives branded merchandise icon

PROMOTING SOCIAL INITIATIVES

Promote social or environmental initiatives that your brand is involved in - including sustainability or wellbeing projects.

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DISCOVERY

Starting with a simple conversation, we'll explore your campaign’s ‘why‘ and learn what’s special about your brand so that we can share it with the world.

Novelli consumer insights and data research process image

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INSIGHTS & DATA

We bring our wealth of experience, industry best practices and consumer insights to ensure we understand your customers and market.

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IDEATION (IDEA CREATION)

Our unique ideation sessions generate creative but relevant concepts to resonate with and excite your customers and create meaningful brand moments.

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DESIGN

We design from the heart.
We are innovators.
Our team will ensure you get the most from every dollar spent with a quality product.

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PRODUCTION

We combine unique ideas, innovative design capabilities and value-engineered supply chain to maximise your marketing budgets.

Novelli global logistics warehousing and distribution process image

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GLOBAL LOGISTICS & SUPPORT

We've got freight forwarding & logistics covered, from storage, inventory management, web store development & management, picking to kitting & distribution services.

Comvita branded merchandise created by Novelli - Elanor Grant testimonial

"Working with Novelli on our merchandise has been an absolute pleasure. From the moment I share my ideas and concepts, their team seamlessly takes over, never once uttering the words "we can't do that". Their approach ensures that everything is possible, and their end-to-end service is truly invaluable. Novelli manages the entire process with outstanding communication and dedication."

ELANOR GRANTCOMVITA ANZ SENIOR BRAND MANAGER

BRANDED MERCHANDISE CASE STUDIES - THE NOVELLI WAY IN ACTION

The Novelli Way isn't just talk - we live it. Here are some examples of how our unique process allows us to produce amazing results for our clients. What can we do for your brand?

Close up of a man working out wearing an Optimum Nutrition black singlet top

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O.N. BRIEF

How a fresh approach saw us win an international contract with Glanbia.

Close up of a person completing an online Novelli branded merchandise survey on a tablet

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'MERCH TINDER'

Our unique approach to researching what is 'hot' trade merch delivered valuable insights into Bunnings Trade customers.

Novelli Maccas Makers building brick set

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A WORLD FIRST & RECORD RESULTS

Dogged determination and world leading design produced incredible results for McDonald's Australia and their charity partner.

BESPOKE DESIGNS

Stand out from the crowd. We create one-of-a-kind innovative products specific to your brand while staying true to your brand values.

HIGHLY DESIRABLE

We love creating FOMO! We take the time to learn about your brand and your customers so we can deliver merch what will be exciting and memorable.

QUALITY & ON TIME

Our design, sourcing, production and QA process aims to ensure quality products delivered on time - whatever your campaign budget.

SOCIALLY RESPONSIBLE

We are transparent, conscious of ethical and environmental considerations and our relationships are built on trust.

BRANDED MERCHANDISE - COMMON QUESTIONS

What makes Novelli different from other branded merchandise agencies? Unlike off-the-shelf merchandise suppliers, Novelli creates fully bespoke products designed from scratch for your brand. We don't put logos on stock items - every product is conceived, designed, and manufactured specifically for your campaign, ensuring your merchandise is unique, highly desirable, and genuinely reflective of your brand values.

What types of branded merchandise does Novelli create? We create branded merchandise across a wide range of categories including gift with purchase items, corporate gear, fundraising products, retail ranged SKUs, sponsorship and event merchandise, social initiative products, and custom drinkware and craft kits. We also have our own brand of customizable building brick sets - NovaBrix. If you can imagine it, we can design and produce it.

Do you have a minimum order quantity? Minimum order quantities vary depending on the product type, materials, and production method involved. We work with brands at different scales - from targeted corporate gifting runs to large retail programmes across thousands of stores. Contact us to discuss your campaign and we'll advise on what's achievable within your budget and timeframes.

Which countries does Novelli operate in? Novelli operates across New Zealand, Australia, the United States, the United Kingdom, and Europe. We manage global supply chains, freight forwarding, and in-market distribution, so we can support campaigns wherever your customers are.

How long does a branded merchandise project take from brief to delivery? Timelines depend on the complexity of the product, production location, and shipping requirements. A typical campaign runs 10–16 weeks from brief to delivery, though we have experience managing accelerated timelines when needed. The earlier you brief us, the more options we have to deliver the best outcome within your schedule.

Can Novelli handle warehousing and distribution as well as manufacturing? Yes. Our logistics capability covers freight forwarding, warehousing, inventory management, kitting, and distribution - both domestically and internationally. We can also develop and manage web stores for merchandise fulfilment if your campaign requires it.

What is a Gift with Purchase (GWP) and how can it help my brand?

A Gift with Purchase (GWP) is a promotional product given to customers who buy a qualifying product or reach a spending threshold. When done well, GWP campaigns drive sales uplift, encourage product trial, reward loyalty, and create a memorable brand moment. Novelli specialises in designing GWP products that customers genuinely want, which is what makes them effective rather than forgettable. Here are some examples of branded merch we have developed for GWP campaigns .

How do I get started with Novelli? The best starting point is a conversation. We'll explore your campaign goals, your brand, your audience, and your timeline - and from there we'll bring our insights, ideation, and design capabilities to develop a solution. Get in touch via our Contact Us page and one of our team will be in touch promptly.

BESPOKE BRANDED MERCHANDISE - BUILT FOR YOUR BRAND

WE CREATE BRANDED MERCHANDISE THAT WILL CONVERT YOUR CUSTOMERS INTO YOUR BRAND CHAMPIONS

When branded merchandise is delivered in a way that resonates with the consumer, the magic of an authentic connection is unlocked. We’re driven by curating these moments - it’s how we measure success.

BRANDED MERCHANDISE SOLUTIONS

NEED HELP WITH MERCH LOGISTICS?

THE NOVELLI WAY - OUR CUSTOM BRANDED MERCH PROCESS

BRANDED MERCHANDISE CASE STUDIES - THE NOVELLI WAY IN ACTION

WHY CHOOSE NOVELLI AS YOUR MERCHANDISE AGENCY?

BRANDED MERCHANDISE - COMMON QUESTIONS

WHAT CAN WE DO FOR YOU?