Skip to content
Close
CONTACT
CONTACT
Novelli produced branded merchandise for Four Square's birthday celebration

SPECIAL EVENTS & PROMOTIONAL BRANDED MERCHANDISE

SPECIAL EVENT MERCHANDISE THAT MAKES YOUR BRAND MOMENT UNFORGETTABLE

Every brand has moments worth celebrating - a product launch, a milestone birthday, a store opening, a major campaign activation. The question is whether those moments leave a lasting impression or fade the moment the day ends.

At Novelli, we design and produce bespoke merchandise that makes your brand event something people remember and talk about. Whether you need a single hero product or a complete range of branded items across multiple markets, we develop the right creative solution for the occasion. We've turned a simple flannel shirt into a traffic-driving phenomenon for Bunnings Trade, produced a 100th-birthday product range for Four Square, and executed a 20-day turnaround for the launch of McDonald's NZ McDelivery. We work with brands across New Zealand, Australia, the United States, the United Kingdom, and Ireland, and we handle everything from concept and design through to end-to-end logistics.

If you're also looking at sponsorship merchandise, giveaways and gifts, or fundraising merchandise, we can help with those too.

Get in touch and tell us about your event - we'll come back with ideas.

Novelli Special Event branded merchandise icon
Let's plan your event merchandise. Tell us about your occasion, and we'll come back with ideas.
CONTACT US ABOUT YOUR EVENT MERCHANDISE

BRANDS WE'VE CREATED SPECIAL EVENT MERCHANDISE FOR

Screenshot 2024-10-07 155605

BUNNINGS TRADE (NZ & AUS) - THE SHIRT THAT STOPPED TRAFFIC

Bunnings required an exclusive, desirable merchandise item to use as an incentive to drive attendance at Bunnings Pro Breakfast events.  Our research gave us an idea for a Shepherd Check Flannelette work shirt.  This triggered a massive turnout of thousands of customers in the first 20 minutes!  Not surprisingly, the response surpassed expectations and was considered a game-changer for event attendance.

Read the full Bunnings case study
Novelli Bunnings Trade flannel shirt

McDONALD'S (NZ) - 20 DAYS FROM BRIEF TO NATIONWIDE DELIVERY

A 20 day turn-around time to design, produce and deliver multiple products across the country for the launch of McDelivery in NZ.  "Sure, no problem!" said the team at Novelli.  "Oh, and we'll keep it completely confidential too."
Read the full McDonalds NZ case study
Two teenagers in McDonalds clothing eating their McDelivery Order on yellow carpet and furniture while playing cards

FOUR SQUARE (NZ) - 'HERE'S TO A HUNDY'

We were honoured to help this iconic New Zealand brand celebrate its 100th birthday.  The range of convenience products we produced reflected the core values of the brand.

Read the full 4 Square case study
Customer leaving a Four Square store carrying a branded tote bag and drink bottle - part of the Four Square 100th birthday product range by Novelli

MORE SPECIAL EVENT MERCHANDISE INSPIRATION

Foodstuffs NZ 100th birthday tea towels, t-shirts and cake tins - special event merchandise by Novelli
TOUCH
FOODSTUFFS (NZ) 100 YEARS YOUNG
FOODSTUFFS (NZ)100 YEARS YOUNG

Novelli worked with Foodstuffs to create a range of products to celebrate their 100th birthday.  The range included tea towels, t-shirts and cake tins.

Allied Concrete bespoke multi-level gift box for new product launch - designed by Novelli New Zealand
TOUCH
ALLIED CONCRETE (NZ) 'MAKE HARD EASY' PACKS
ALLIED CONCRETE (NZ)'MAKE HARD EASY' PACKS

Novelli designed and created a multi-levelled bespoke gift box for a new product launch pack.  The pack included a printed brochure, information cards and various relevant gifts set into the foam inserts.  These were produced and distributed nationwide to over 900 individuals on behalf of Allied Concrete.

John Bull 90th birthday limited edition woollen socks - milestone merchandise by Novelli
TOUCH
JOHN BULL (NZ) 90 YEARS OF DOING THE HARD YARDS
JOHN BULL (NZ)90 YEARS OF DOING THE HARD YARDS

In 1934, the Daisley brothers promised to make the hard years a little easier for hard working New Zealanders.  To celebrate the brands 90th birthday, we developed some limited edition woollen socks reflective of the brand qualities - hard wearing and quality.

Whittakers NZ retro branded swag pack including mini insulated duffle bag - international event merchandise by Novelli
TOUCH
WHITTAKERS (NZ) DELIVERING FINE TASTE
WHITTAKERS (NZ)DELIVERING FINE TASTE

When New Zealand’s leading chocolate brand wanted to promote their product to overseas markets, Novelli prepared some retro swag for  packaging the sample packs.

The pack included a mini insulated duffle bag to ensure the chocolates got to their international destinations safely.

The retro chocolate brown colours paired with the gold accents on the merchandise tied into their authentic, elegant brand.

Four Square branded glass bottle produced by Novelli for new store opening promotion
TOUCH
FOUR SQUARE (NZ) STORE OPENING
FOUR SQUARE (NZ)STORE OPENING

When Four Square were opening a new store, we produced a beautiful glass bottle to be used as a promotional driver to attract new customers.

Asics NZ dry-fit t-shirt produced by Novelli for Waka Ama Sprint Champ events
TOUCH
ASICS (NZ) RACE EVENT WEAR
ASICS (NZ)RACE EVENT WEAR

Novelli produced numerous dry-fit race t-shirts for various ASICS events across New Zealand.  These Waka Ama Sprint Champ tops were given to competitors in their event bags.

Asics NZ dry-fit race t-shirts for Asics running events
TOUCH
ASICS (NZ) RACE EVENT WEAR
ASICS (NZ)RACE EVENT WEAR

Novelli produced numerous dry-fit race t-shirts for various ASICS running events across New Zealand.  These tops were given to competitors in their race bags.

Chesters Plumbing and Bathrooms NZ co-branded golf polo shirts - event merchandise by Novelli
TOUCH
CHESTERS PLUMBING & BATHROOMS (NZ) GOLF EVENT SHIRTS
CHESTERS PLUMBING & BATHROOMS (NZ)GOLF EVENT SHIRTS

A giveaway for their golf event, these polo shirts were quality dry fit fabric.

NovaBrix Rapid Relief Team Red Tent Event building set - produced by Novelli to celebrate 10 years of RRT
TOUCH
RAPID RELIEF TEAM CELEBRATING 10 YEARS OF COMPASSION IN ACTION
RAPID RELIEF TEAMCELEBRATING 10 YEARS OF COMPASSION IN ACTION

The Rapid Relief Team celebrated their decade-long commitment to providing care and compassion to those in need by bringing the RRT's Red Tent event to life in a NovaBrix set.

FREQUENTLY ASKED QUESTIONS ABOUT SPECIAL EVENT BRANDED MERCHANDISE

 Everything you need to know about creating merchandise for your next brand event - and if your question isn't here, get in touch, and we'll talk it through. 

What types of events does Novelli create merchandise for? Product launches, milestone anniversaries, store openings, brand activations, trade shows, conferences, and corporate celebrations. If your brand has a moment worth marking, we can create merchandise that makes it memorable. We've worked on everything from a 100th birthday range for Four Square to a 20-day nationwide product launch for McDonald's NZ McDelivery. 
How far in advance should I brief Novelli for an event? As early as possible. Event dates are fixed, which means there's no room to recover if production or shipping runs late. Most programmes need 12–16 weeks from confirmed brief to delivered product. That said, we've turned around urgent briefs before - the McDonald's McDelivery launch was delivered nationally in 20 days. If your deadline is tight, get in touch, and we'll tell you honestly what's achievable. 
Can Novelli create a single hero product for a launch or milestone? Absolutely - sometimes one perfectly conceived product does more than an entire range. The Bunnings Trade Pro Breakfast flannel shirt is a good example: a single item that drove thousands of customers through the door in the first 20 minutes. We spend time understanding your brand, your audience, and your occasion before recommending anything, so the product always feels right for the moment. 
What's the difference between special event merchandise and a giveaway or gift? A giveaway or gift is typically used to reward or incentivise customers as part of an ongoing promotion. Special event merchandise is created specifically for a defined occasion - a launch, a celebration, an activation - where the product is directly tied to that moment. The overlap is real, but the brief, the creative direction, and often the urgency are different. We also create sponsorship merchandise and fundraising merchandise for brands whose events have a partnership or charitable dimension. 
Can Novelli handle tight turnaround times? Yes, though we always recommend briefing us as early as possible. We have an established global supplier network and experienced logistics team, which gives us more flexibility than most. Tight timelines are not uncommon in the events space, and we plan for them. 
Can Novelli deliver merchandise to multiple event locations simultaneously? Yes. We manage the full supply chain from production through to delivery, including freight, quality control, and distribution to multiple venues, stores, or partner locations at once. This is particularly valuable for national or multi-territory activations where timing is critical. Find out more on our Logistics page. 
What types of products work best for product launches? Products that feel connected to what's being launched and that people genuinely want to keep. For a food or beverage launch, branded drinkware, packaging, or collectibles work well. For a trade or hardware launch, practical branded tools or apparel tend to resonate. For a consumer brand going to market, limited-edition packaging or retro swag - as we created for Whittakers - can generate real buzz. The right product depends on your brand, your audience, and what the occasion calls for.
Can you create merchandise for milestone anniversaries and brand celebrations? Yes, and it's one of our favourite briefs. Milestone anniversaries give you licence to be more creative, more nostalgic, and more limited-edition than everyday branded merchandise allows. We created a full centenary range for Four Square's 100th birthday and limited-edition woollen socks for John Bull's 90th. A well-designed anniversary product becomes a keepsake -something customers hold onto long after the celebration ends. 
Can event merchandise be produced sustainably? Yes. We can advise on materials, production methods, and packaging that reduce environmental impact without compromising on quality. Our n-viroloop programme also provides a responsible end-of-life pathway for branded merchandise - worth considering for organisations with sustainability commitments or events looking to reduce waste. 
Does Novelli create event merchandise for brands outside New Zealand? Yes. We work with brands across New Zealand, Australia, the United States, the United Kingdom, and Ireland, and we manage the full supply chain wherever your event runs. Whether you need product delivered to a single venue or distributed across multiple countries simultaneously, we handle the complexity so you don't have to.